Public Relations

New Resource can help Club PR Officers

From Lion Bob Crawshaw

A new audio program may help Club PR officers get positive PR in 2012.

Drawing on his Lions and other volunteer experiences  Bob has designed the series for organisations with small budgets but big marketing ambitions.

Bob is releasing one, 10 minute long episode each week between now and March through:

The first four episodes, already out, will strike a note with many Club PR officers.  They cover why PR is critical for not for profits, communications fundamentals, working with local media and a how to guide for social media.  Future episodes feature topics such as word of mouth marketing, planning events, budgets, timetables and who should be on your PR team.

Bob belongs to the Lions Club of Kambah in the ACT and has been a marketing professional for over 20 years.  He has worked with some of Australia’s leading brands and since 2003 has run free PR workshops for 300 community organisations including presenting to Lions at national, district and club levels.

About lionseo

Rob Oerlemans is the Executive Officer of Lions Australia - one of Australia's best known Service Club Organisations. Lions is part of Lions Clubs International with more than 1.3million members in 206 countries. Find out more and come and play a part.


One thought on “New Resource can help Club PR Officers

  1. I am glad I found this post, I listened to all six today. I should have been working a bit more. However I will be starting working on our media plan for the next 12 months. Is Bob do any of the ANZI talks on social media. If not WHY not? I leant and had reinforced so much today.

    Thanks Rob & Bob

    Posted by Rodney Law | July 11, 2012, 21:11

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© Lions Australia and Rob Oerlemans, 2011. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Lions Australia with appropriate and specific direction to the original content.

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