A new audio program may help Club PR officers get positive PR in 2012.
Drawing on his Lions and other volunteer experiences Bob has designed the series for organisations with small budgets but big marketing ambitions.
Bob is releasing one, 10 minute long episode each week between now and March through:
- The ITunes Store (search Not for Profit PR.)
- Pod bean http://notforprofitpr.podbean.com/
- Traffic on Maine blog at http://mainestreet1.blogspot.com/
The first four episodes, already out, will strike a note with many Club PR officers. They cover why PR is critical for not for profits, communications fundamentals, working with local media and a how to guide for social media. Future episodes feature topics such as word of mouth marketing, planning events, budgets, timetables and who should be on your PR team.
Bob belongs to the Lions Club of Kambah in the ACT and has been a marketing professional for over 20 years. He has worked with some of Australia’s leading brands and since 2003 has run free PR workshops for 300 community organisations including presenting to Lions at national, district and club levels.